Andy Armstrong Consulting


Your Production - Our Solutions

We bring real experiencer of successful, innovative action
from some of the biggest movies of all time.

Market Research Consulting

The majority of market researching companies tend to work for the industry leaders - big corporations. We, on the other hand, work mostly with studios and action teams. Our team uncovers  opportunities, and sometimes,  challenges, that remain unseen by produciton. Our  research gathers solid, factual, defensible information that is relevant to your production's niche. Not to the needs of an "average" company in your industry.


We combine this quantitative market research to give you a balanced and accurate picture of what to expect at every level of your show. Here are a few examples of projects we have completed:

  • Script breakdown (team meetings, collect data, analyze, report)
  • Phone or in-person interviews of action performers, assistants, department heads, executives, industry experts, etc.
  • Action Planning, location scouting
  • Market  assessments (evaluate the potential for your ideas, in differeing cultures & locations)
  • Competitor analysis / similar production studies

Why Market Research is Important


Accurate action breakdown is crucial for every action film and its execution.
Armstrong Action can help you gain a much deeper understanding of this specialized arena.

Andy Armstrong helped turn our produciton around after our focuss groups disliked the opening action of our movie.  We brought in the Armstrong's and they Saved Us!"


- James Parks, Season of the Witch